Dr. Yaser Shahbazi wrote in a note: Public relations helps to improve the executive systems by combining science and ethics and commitment.

Today, public relations is a powerful tool for managing ideas and a clear example of knowledge and art in facilitating and serving the management and assisting in the strategic decisions of organizations and institutions. Public relations is a management tool to promote professional, scientific and electronic activities in the age of communication and plays an important role in the success of organizations and departments in all areas and specialized functions.

Public relations is, in fact, the most important link between the members of an organization and society, and to play a role in this structure can not be indifferent to the communication, social and economic developments. Certainly, the set of public relations in any system, by combining science and ethics, commitment and relying on communication skills, helps to improve the various pillars of executive systems.

At present, branding, changing the attitude of the organization towards communication with the audience, finding solutions to involve the audience in the development of messages and the cycle of production and transmission of information and news, targeted presentation of messages and data, expansion of social networks and evolution of information archiving, analysis and Data analysis with the aim of monitoring and monitoring this department in formulating the future strategies of the organization, producing attractive and audience-friendly content with a focus on organizational commitments is one of the prominent features of modern public relations. In modern public relations, in order to involve as many audiences as possible and to instill a sense of empathy, it is necessary to communicate in a more sincere and simple way.

But the National Communication and Public Relations Day is a turning point in the development and transformation of public relations units in the country and public relations is expected to play a role by formulating up-to-date strategies away from stereotypes, focusing on social responsibility, transparency and honesty in the organization's communication system. Slowly

It is hope; Public relations of organizations and institutions, by maintaining mutual commitment between the executive body and society, by being aware of the actions and reactions of the audience, hearing criticism and modifying their behavior and services, to form a loving relationship and by conscious effort to create a human society. Provided on the basis of deep human meaning.

I congratulate the World Communication and Public Relations Day to all activists in this field, especially my colleagues in public relations at Razi University, and from God Almighty, I wish success and pride to all committed efforts in the field of communication.

Yaser Shahbazi

Director of the University Department